How To Find Quality Prospects
If you're not getting enough quality prospects, it's a Marketing issue. The purpose of Marketing is to identify ideal potential customers and get them interested enough to meet with you. If your Target Market is not clearly defined, or if you are trying to use marketing actions to sell your product or service, you have a problem. Defining your Target Market goes hand-in-hand with establishing your Tactical Marketing Plan. Tactical Marketing is all about doing something to bring in prospective customers. As a small or medium sized company, you should always implement a tactical plan before investing money and time into a strategic marketing initiative.
There is a process for defining a Tactical Marketing Plan. Establishing that plan is the basis for an effective, coherent, and productive marketing campaign. The brainSHARE Marketing Series online course will teach you how to structure and implement an effective marketing campaign.