Vision, Mission, Purpose & Culture Series - 3.0
Vision, Mission, Purpose, and Culture provide clarity on the reason why your business does what it does. They articulate how you engage with all your stakeholders: employees, customers, investors, vendors, etc. They make you who you are.
Description
Vision, Mission, Purpose, and Culture provide a framework for the behavior of all company personnel. This is true from the CEO to the janitor. If left undefined, each individual will set their own framework which can result in chaos.
What You Will Learn
Learn why Vision, Mission, Purpose, and Culture are important and how they impact the success or failure of your business.
Who This Course is For
Whether you are an owner, manager, or individual contributor, goal setting is critical to your success. Every person in the company has (or should have) goals. Therefore, this course should be taken by all personnel.
- Business Owner
- Senior Manager
- Mid-level Manager
- Individual Contributor
Curriculum
Instructor

Joe Siecinski
Co-Founder
Joe Siecinski is co-founder of brainSHARE Coach. Influence Digest has recognized Joe as one of the top business and executive coaches in the San Francisco Bay Area. Joe’s personal career includes being senior manager of marketing and sales for a Fortune 50 technology company. He has a B.S. in Engineering, an M.B.A. in Marketing, is a Certified Business Coach, Certified Executive Coach, Best-selling author of the book BrainSHARE, is a charismatic speaker, and NLP Practitioner.Joe served in the United States Army. He also sits on the Board of Directors for the American Red Cross in Silicon Valley, and the College of Adaptive Arts. He is past Chairman of the Board for the Santa Clara Chamber of Commerce.Joe’s promise: “I will help any business owner who asks for help. My mission is to have a positive impact on every person and business with which I come in contact. I will use every resource at my disposal to guide business owners to the attainment of what they wanted when they started their business. My personal ambition is to serve 2,000 businesses every year.”
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